The FESPA Wrap Rally II rolled into the Fira de Barcelona Gran Via on the evening of Friday 17 February at the end of a 2,400 kilometre whirlwind tour of Europe on route to this year’s FESPA Digital 2012 show.
The FESPA Wrap Rally motorhome was decorated using the winning design chosen by FESPA’s Facebook followers. The European tour covered 11 cities in four countries, visiting seven companies, interviewing seven print service providers and meeting four FESPA Associations in only seven days.
The Wrap Rally motorhome was wrapped by Master Wrapping in Hemel Hempstead. The wrap was created using substrate provided by Hexis and printed on a HP DesignJet LX25500 using 50m vinyl.
The Wrap Rally was piloted by an intrepid team of FESPA ‘adventure road warriors’ consisting of new media assistant Rob Older, corporate commercial manager Chris Rimer and events and online marketing assistant Richard Kensett.
Chief Wrap Rally Pilot Rob Older said, ‘The FESPA Wrap Rally team have packed so much adventure into the past seven days and the support we have received from our online community has been overwhelmingly positive. We have spoken to a whole host of interesting European printers who have given us fascinating insight into how their business has successfully explored wider opportunities of digital print, and we look forward to learning so much more at FESPA Digital, now we have finally arrived in Barcelona!’
Forthcoming FESPA events include:
• FESPA Digital 2012, 21-24 February 2012, Barcelona, Spain
• FESPA Fabric 2012, 21-24 February 2012, Barcelona, Spain
• FESPA Global Summit 2012, 15-16 November, London, UK
• FESPA Mexico 2012, 20-22 September 2012, Mexico City, Mexico
• FESPA Brasil 2013, 13-16 March 2013, São Paulo, Brazil
• FESPA 2013, 25-29 June 2013, London, UK
• FESPA Digital 2014, 20-23 May 2014, Munich, Germany
