The Sign Africa Expo organisers are committed to hosting sustainable events. One way of doing this is partnering with organisations to upcycle waste fabric used for expo branding into useful items that can be sold.
For the recent Sign Africa Johannesburg expo, nonprofit social enterprise, Taking Care of Business, collected branded fabric used at the event to distribute to its entrepreneurs (previously unemployed people), who can repurpose the fabric and sell it for profit.
Taking Care of Business equips unemployed and aspiring entrepreneurs with the skills and resources they need to unlock their full potential and access the circular economy. Their flagship programmes ensure that unwanted fashion and other products are responsibly eliminated from the main market and distributed to secondary ones while protecting the contributing brands, reducing waste and creating self-employment opportunities.
Another organisation Sign Africa plans to partner with is Sealand, a lifestyle label marketing responsibly-made bags and apparel. Since its inception in 2015, Sealand has created products from textile waste and materials sourced through ethical supply chains that uphold workers’ rights. To date, it has saved more than 90 tonnes of toxic material from our earth and avoided 2226 tonnes of CO2. Designed to stand the test of time, its product range is durable, functional and undeniably stylish.
SIGN AFRICA EXPO
+27 11 568 1894
www.signafricaexpo.com
